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Search Engine Strategies and Search Engine Optimization Techniques
Search services such as Google and Yahoo! are being used more and more by the average Web surfer. In fact, search engines drive traffic to most of the sites on the World Wide Web (experts state between 42 to 86 percent). It is thus important to understand how they work, what you can do to be listed and how to help increase your chances of being clicked on. There are two types of search services, first type of search service is known as a "Web Directory", and the second is known as a "Search Engine".
The Search Engine Strategies Seminar will help you address the following issues:
- What are the differences between the two search services, "web directory search services" and "search engine services"?
- What steps can you take to help optimize your site for the various search services?
- How can you leverage the application of content, meta tags, alt tags, title tags, keywords, and descriptions as they relate to the various search services?
- How do you create page design workarounds for JavaScript, Cascading Style Sheets (CSS), Frames and dynamic Web sites?
- Where do you go to submit your site to the search services?
- What are the main components of ranking well on all search engines?
- The importance of Web directories and what to do?
- What practices that are considered unethical and might result in banning your Web site or lowering its list rank? (What not to do with search services.)
- How do you utilize sponsored listings, Google Ad Words, and more? (Pay-for-Performance)
- How can you track and analyze Web traffic and referral linking?
If you are looking for search engine optimization services for your current site, please visit our Search Engine Optimization & Placement Page.
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