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Paid search marketing consists of placing ads for your products or services on search engines and on content sites across the internet. These ads are typically small snippets of text linked to your merchandise pages. You pay when someone clicks through to your site from the ad. Cost-per-click (CPC) fees range from 5 cents to several dollars per click, with an industry average near 35 cents. Leading search marketing channels include Google, MSN , and Alexa. There are additional smaller channels, and new large channels anticipated soon. |
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