Microsite Design

What is a micro site, and how can it help with online marketing?

A micro site is a website developed to target one particular product, service or sales campaign. It’s used to communicate a specific product carried by a company, be it an upcoming exhibition or trade show, an event - such as an initial public offering, or a time-based push by a sales force for a particular business or product offering. Micro sites help create buzz, excitement and emphasis as well as helping to break away from the clutter, so that a business can stand out from the crowd.

Many established e-commerce companies produce dedicated micro sites for each of their product lines in order to associate each one individually with a highly specific visual style. Product-targeted microsites also provide visitors with accurate and relevant information in a compact and fast manner, hence reducing prospect attrition rates, thus increasing sales.

Are you planning a marketing campaign or the launch of a new product? If so, you’re probably planning a corresponding web site. You could create a standard website complete with multiple pages and navigation. But have you considered the unique benefits a micro site can provide for these campaigns?

Quality micro site design is less complex than a traditional website and generally consist of only a couple of pages. Some of the benefits of microsite development include:

Less Distraction
Since micro sites are generally only one or a couple of pages, extra features such as complex navigation are not necessary. By removing extras from the micros site you reduce the risk of distracting visitors.

Highlights Next Steps
The ultimate goal is to entice the visitor to perform an action; whether it is to buy a product, sign up for a mailing list, or provide personal information. The simplified nature of micro sites makes it easier to highlight this next step, and motivate the visitor into taking the desired action.

Greater Flexibility in Design
The independent nature of microsites also allows for design independence. Branding elements such as font, layout and graphics do not have to match an existing website and can be customised for business or campaign specific needs.

Less Cost to Design
It should be no surprise that when the overall size and feature set of a website is reduced; the overall cost is as well. With a lower investment of time, money and effort it is easier to justify specialised micro sites for each campaign.

At Official Gates we have the experience and know-how to deliver results-driven micro sites. Our team of savvy web specialists produce micro site design solutions that concentrate the viewers’ attention on campaign particulars so that the audience does not get distracted or confused.