Do you need new landing pages for your banner or pay per click campaigns, or for a new product launch? Official Gates create landing pages that increase conversion rates.

Have you invested in banner ads or other traffic generating strategies? If so, where are you directing this traffic? In most instances, your landing page will be the only opportunity to convert potential customers. Do you simply direct visitors to your home page and hope for the best or have you created a customised web page aimed at engaging potential customers? If you wish to capitalise on your marketing investment, you must also invest in landing page design.

Does a visitor know what to do next? Landing pages should be concise and present the viewer with clearly defined next steps. You must carefully consider what actions you are hoping the visitor will make. Do you want them to sign up for a newsletter, provide personal information, tell others about your product, or make a purchase? Once you’ve decided on these actions, your landing page should focus solely on enticing visitors to complete them.

Is the experience consistent? Your landing page should resemble the initiating advertisement in both content and design. If not, a visitor may think they have mistakenly accessed the wrong page. A consistent message helps drive home your point and adds professionalism as well.

Are you making the most of your space? Most visitors who access your landing page from a banner ad will not stay long. It is critical to be both direct and engaging. You may be tempted to provide detailed information on your landing page but keep in mind that most visitors will not scroll beyond the first page. As addressed above, the next steps should be priority. If you wish to share additional information, try to organize it in bullet points, making it easy to scan the information.

What works best can vary greatly based on a variety of factors such as target market and the nature of your business. Monitoring the effectiveness of your landing page is critical to the overall success of your marketing campaign. As you understand what is working and what isn’t, you can refine your page and ensure the largest ROI for your marketing investment.

An ineffective or poorly designed landing page can ruin a great sales campaign or ruin pay per click conversion rates. Don’t risk it, let the online marketing specialists at Official Gates work with you to design and develop custom landing pages optimised for your campaigns specific needs.

At Official Gates we can create landing pages that are tailored to your campaign or to a specific product or service. A team of more than 40 designers build each page from the ground up, using unique images and calls to action while harnessing proven marketing techniques to help increase your sales.

At Official Gates our teams also design landing pages to work with pay per click (PPC) campaigns.To ensure maximum relevancy, each landing page is carefully constructed to compliment the keywords designated in the pay per click campaign.

Official Gates help improve conversion rates and increase return on investment for PPC and website advertising, thus making every campaign a huge success.

Official Gates also offers landing page enhancement projects using mouse tracking and multivariate testing technology and methodologies.